Step 3: See where your traffic comes from

Are you getting most of your traffic from search engines? Is there a blog that links to your pages and generates a bunch of traffic? Here's how to find out.

Step 2: See how your site is performing daily and hourly

If you want to find out whether your site has peaks during certain times of day or on certain days of the week, Google Analytics can tell you.

Step 1: Get an overview of your site performance

Why write a blog on new media and nonprofits?

It's important.

One of the things I think a lot of companies forget about when they decide to rebrand or launch a new marketing campaign is their customer base. Sometimes the new logo or Web site they are about to purchase is so refreshing that they completely forget about the brand loyalty they have created over the years.